In an increasingly visual world, now more than ever, it’s important to invest in your brand and develop an identity that aligns with who you are as a business, and what you want to grow into.
WE’RE THE RIGHT FIT, IF
1.
You want your brand to visually align with your goals as a business, and right now it doesn’t.
2.
You are ready to elevate and refine your brand to attract your target audience and stand out in your industry.
3.
You are ready to invest in a brand identity that takes your business to the next level and feels uniquely you.
PACK BRAND STYLIST
What does it include?
1. BRAND CONSULTANCY
Online meeting to analyze the project. 30-minute brand consulting session in which the brief for the creation of the talisman logo will be defined. Clarify your ideas thanks to my accompaniment and experience.
2. BRIEFING
WHERE ARE YOUR BRAND?
The briefing is like the GPS of your brand. Here you indicate where you are, your target, your needs or where you want to go among other things. The bief will be created from scratch, thus initiating the first data collection of the project through the contrabriefing. Here you will define what you want to sell with your brand and the image you want to give it.
3. BRAND DEFINITION
Once we have this briefing we will develop a second exercise to define the brand. If there is a market study, it will be taken as the basis for the definition of the brand.
We will develop in a visual and conceptual way:
Pillars of the brand. Pillars on which the brand methodology is based (The pillars are worth you to generate content on your social networks and create the strategy of marketing)
Values of the brand. Values that define the personality of the brand.
Designing your ideal trip.
4. DESIGN PHASE
5. DESIGN PIECES
THE COHERENT LANGUAGE OF YOUR BRAND
The steps above will help you align what your brand says, does and thinks. The design pieces will be an extension of that state of coherence to communicate with others.
☼ Design of a business card.
☼ WordPress basic template.
A screen designed with the most important design elements of your brand such as colours, typography, your logo, the visual composition of elements or the photographic style to give you an example. The design of this template will be based on the WordPress template that you choose.
6. BRAND BOARD
If the brief is the GPS of your brand, the brand boar is the vehicle with which you move towards your brand objective. Grouping all the elements of design in a single page simplifies the work of «brand assimilation» for both you and your suppliers.
Your brand board includes:
☼ Logo in positive and negative
☼ Definition of your colour palette
☼ Definition of typographies
☼ Brand images:
Typology of images
Filter design of the images *
☼ Brand props: Your brand board will have brand props that will let you know which item to use on each occasion.
* The choice of images with its specific filter will help us to have a visual language for Social Media publications such as Instagram, FB, among other networks as well as the definition of the look and feel of the brand.
BRAND BOARD PIECES
ILLUSTRATION EXAMPLES
Hi, I’m María Inés
I’m a designer and entrepreneur. I have been working as a creative artist for more than 17 years in different areas such as Visual Designer, Professor or Art Director for brands such as BMW, Adidas or Disney.I founded a design studio. There I developed the iRegular Project crowdsourcing project where more than 150 creatives managed to be among others, nº1 in the educational category of the App Store.
I research and test the holistic design. I am passionate about teamwork and teaching because I enjoy sharing and receiving knowledge. I have been an image of Adobe, a speaker in more than 50 events (one of them TEDx) between Spain and San Francisco, where I lived.
INVESTMENT
Diseño holistico’s brand identity pricing is available upon request.
Let’s chat
YOU HAVE BEEN ABLE TO SEE MY DESIGNS OR LISTEN TO MY IDEAS AT
